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ABOUT US
At Premier Boating, we are one big family: comprised not just of the family that owns and operates us, but our staff, and most importantly, our customers.
We Are Michigan Boating
Trusted by Michigan Boat Buyers for Over 25 Years.
Established in 1993 with just a handful of hard-working employees in a small vacant storefront located near Gun Lake, Michigan, Premier Boating began with one thing in mind... to give our boat buying customers the best experience possible along with award-winning service after the sale. Over the years we’ve grown to be an elite, full-service boat dealership with over 15 employees and approximately 20,000 sq. ft. of recently remodeled showrooms and service departments - all while maintaining our family-owned, customer-first approach to boating.
We Are Performance
On Water Performance Starts With the Dealership.
We’ve partnered with the industries best boat manufacturers to bring you only the most elite in boating performance and comfort. While we’ve served several hundred new and used boat buyers throughout our 25 years in business, along with taking care of upwards of 600 storage customers each winter; we are still able to maintain an upper 90% customer satisfaction index.
We have the best brands in the boating industry including Premier Pontoons, Berkshire Pontoons, Sylvan Pontoons, Sun Chaser Pontoons, Nautique Ski / Wake Boats and Moomba Ski / Wake Boats.
We  also offer a huge selection of pre-owned pontoons, tri-toons, ski / wake boats and run about / sport boats.
We Are Family
Family and Community are the Heart of What we do.
At Premier Boating, we are one big family: comprised not just of the family that owns and operates us, but our staff, and most importantly, our customers. When you buy a new or pre-owned boat from us, you are joining a community and family of loyal boat buyers that become customers for life - because of how they’re treated during the sale, and for as long as they own their boat. Don’t just buy a boat, join a community.
We Are Family
Family and Community are the Heart of What we do.
When you buy a new or pre-owned boat from us, you are joining a community and family of loyal boat buyers that become customers for life - because of how they’re treated during the sale, and for as long as they own their boat. Don’t just buy a boat, join a community.
Meet Our Expert Staff
Gary Johnson
Sales ConsultantBen Gruver
Sales ConsultantI was born into and raised in the boating community and thoroughly enjoy my time on the water with friends and family. Because of this, I love helping other families find their perfect boat and seeing them enjoying time together on the water. I understand purchasing a new boat is a large investment for most families. My knowledge of the industry helps ensure that the process is fun and easy and that customers end up with the correct product. I take pride in being low pressure, extremely responsive, customer service oriented and committed to being customer-focused from day one.
Levi VandenBos
Sales ConsultantHi my name is Levi VandenBos. I have been with Premier Boating for 10 years and officially a part of the family for 5 years. When I’m not working, i’m enjoying time on the water with my wife and son, working out and hitting the golf course. I enjoy working for Premier Boating because of the family atmosphere and knowing that I get to sell FUN everyday! I cannot wait to get you and your family making amazing memories on the water!
Chase Gruver
Sales ConsultantGrowing up in the family business I have been lucky enough to experience the joys of boating and the endless memories it brings. When I’m not in the office I’m on the water, whether that is morning surf sessions, fishing or just sunset cruising around the lake.
Because of my passion and love for the boating lifestyle, it’s my goal to provide families with a smooth, informative, and genuine purchasing experience, so they too can create their own unforgettable memories.
I am dedicated to each and every one of my customers and strive to provide the highest quality customer service our industry has to offer; before, during, and after the sale.
Kash Gruver
Marketing ManagerI have photographs at all different ages next to or on a boat, and for each picture my face shows all the excitement. That same excitement is something I want for each family or individual who steps into Premier Boating. Going for a cruise, meeting up at the island, or doing a water sport are my favorite things to do. There is always a sense of relief when out on the water, letting the stress of the day go, and taking in the view.
This is a family business where we are blood related, but for everyone who steps foot into our showroom now becomes a part of the family. I work behind the scenes here, helping our salesman with research, keeping our website/inventory up to date, and snapping the pictures to showcase our beautiful boats. As a team we strive to make the experience of buying your boat fun and memorable whether it’s your first, second, third, or fortieth boat.
This is my second boat that I’ve purchased from Premier Boating (Ben Gruver). He was eager to earn my business both times and truly appreciate all he did to make sure we were completely satisfied without any pressure.
Dale & Pamela
Premier Boating was awesome from purchase through delivery. Ben and Captain Jeff are very knowledgeable and professional. Highly recommend!
Susan M
The team at Premier Boating has been fantastic for my wife and I. We are relatively new to the 21st century world of pontoon boats Levi took the time to show us many options and manufacturers and let us to the correct choice. The team (Josh) helped us through how to operate the boat with […]
Mark E Norton
We have previously purchased other boats from another dealer. Those dealings were nothing like Premier. This experience with premier boats was by far the most wonderful experience we have ever had. Thank you all
Harold crane
Third boat we have purchased from Premier! We have never had a bad experience with this business, only excellent things to say about Team Premier!
Mike and Carla Kelly
We have been so happy with Premier! Ben has been an excellent salesman to work with and is extremely helpful. Jeff has delivered our boat to us twice and he is always very kind, knowledgeable, and fun to work with. We recommend Premier to everyone!
Joe & Tami Huf
If I could give them more stars I would. This place is fantastic. Best customer service I have had in years. Levi took care of us from the first phone call to the end. It is worth the drive (8 hours round trip). Great pricing, great selection, great atmosphere.
Stacie Tassos
Very happy with the experience. Boat looks awesome and can’t wait to get it in the water. There was no pressure for the sale and everyone we dealt with was awesome. Will not be shopping anywhere else.
Bill H Sorensen
After visiting several marinas it was nice not to have a sales pitch, or sales pressure, we just had a conversation with Levi about what we were looking for in a boat. He showed us a couple of different boats and showed us the benefits of each boat. The more we talked with Levi, it […]
Doug Ybema
Ben was great to deal with from start to finish in the purchase of our new pontoon I would highly recommend Premier Boating
Rich Miller
We can not say enough good things about this company. We bought our pontoon from Premier after shopping around with a number of boat dealers in the Big Rapids / Grand Rapids area. Premier offered the best package overall. We purchased a Sylvan L1 CR3. Ben Gruver was our sales rep. He was very helpful […]
Jim & Nancy Ethridge
Ben you have been a great help to me on helping me choosing my patoon getting back with me on all my request thank you so much for all your help we love it
Bob Mcdonald
We were very pleased with all aspects of our boat purchase. We live 233 miles away from this dealer in another state. I did all the purchasing on line and over the phone with Ben and he was able to handle our needs and questions throughout the whole process from the initial inquiry all the […]
John Petersen
I purchased a new Smoker Craft 16 foot fishing boat from Premier. I had a significant amount of electronics installed most of which I knew little about. Premier walked me through the process answering a multitude of questions from me. They served up many features and considerations as I did not know to enough to […]
Mike Mcinally
I want to thank Premier Boating and in particular Ben, for all the help and superior customer service you displayed during and after our Crownline Boat purchase. It’s truly a pleasure dealing with people who know their product and place their customer’s needs and interests foremost in the transaction. The prep work and the work […]
Robert Stigter
To the Premier Team from sales to service. You did a fantastic job making it a great experience in buying the right boat for are family. Thanks so much again.
Pat
Have purchased two boats from Ben. He is very attentive to all our needs and covers all the details. The entire team at Premier make us feel like family every time we stop in. The service department takes great care of all our their customer’s needs. I would highly recommend the Premier team for all […]
Dan Johnson
Our family had been searching for our perfect pontoon for about year when I discovered Premier Boating. Chase was extremely knowledgeable and answered all of our questions. The purchase process was seamless. I would highly recommend Premier Boating to anyone looking to buy a new or used boat or needing service on your current boat. […]
Lee & Missy Nihart
We have purchased two boats from Premier Boating with great results. Levi was responsive and helpful and we are enjoying our new boat. We have good things to say about the service we always receive from Premier.
Laurie VanHaitsma
We recently purchased a previously owned Sylvan Mirage pontoon from Premier. We live 2 hours away and the welcome and buying experience enabled by Levy and his team was one of the best ever. They are experts at customer service and attention to every detail.
Cris Kopecky
Once again Ben and Premier Motorsports verified that this is the only place one should buy a boat from. Premier just delivered our boat for the summer season. We noticed a small oversight in the detailing process. I sent Ben an email late Sunday night, he responded with a phone call at 8:00AM Monday morning […]
Mike F
We are so happy with our new Sylvan Pontoon! Working with all the people at Premier was absolutely wonderful! We made some changes and added things and all were no problem and done perfect! That 115 Mercury 4 stroke is so nice..we got the full enclosure and it’s really nice..I strongly suggest it for anyone […]
Tim & Patty
I want to thank the Service Dept. for a job well done. Jeff K, Emily, and Mack got me up and running in one day.
Gary D
Scott Daniels
We recently moved out to Gun Lake this past spring and worked with Ben Gruver on purchasing a pontoon boat. It was our 1st boat and we didn’t know the anything about what the type, size, features, etc… we needed and he took the needed time to walk us through everything. Boat was delivered to […]
Klas H
Premier Motorsports is one of the most elite service business I’ve ever seen,in my 21 years of being in the retail business myself. It starts at the sales department and flows thru the service department, office staff, parts all the way to the final cleaning and delivery of the boat. Ryan was my salesman on […]
Tony Nielsen, Gun Lake, MI
Premier Motorsports is top notch when it comes to service and sales. I purchased my boat from Premier two years ago. The sales people were great. The service department has set them apart from all the rest. It is obvious that everyone who works for Premier loves boating. They understand how important it is to […]
Kendall Reahm, Gun Lake, MI
As a boating family we have purchased Pontoon and Power Boats from Premier Motorsports over the years. The sales people are genuinely honest and willing to spend as much time necessary to make you comfortable in your purchase of a boat. Their professionalism and knowledge of boats continues through the service department. Every year our […]
Clyde Coburn, Wayland, MI
I have been going to Premier Motorsports since they opened over 14 years ago. From their sales staff to their service department, all the people that I have talked with at Premier are professional, knowledgeable and friendly. Working with Premier Motorsports over the years has also been advantageous from the standpoint that they know the […]
David Draaisma, Wayland, MI
I live kind of far away from gun lake and found the exact boat I was looking for via boattrader.com. I made the drive on a Saturday afternoon and Jeff, my salesman, and a couple of technicians met me there and showed me my new boat. They started it up so I could see it […]
Chad Kalecki, Saint Anne, IL
The purchase of our Crownline from Premier was the best family investment in fun we have made. Gary, Ryan and the whole staff were fantastic. This is a used boat that looks like new, we have received many compliments on it’s appearance. Everyone wants to know where we got it. They are truly a service […]
Mike Wilks, Tipp City, OH
I scoured the Midwest for five months searching for my dream boat. After contacting Ryan and a visit to Premier Motorsports I found that boat, an ’06 Mobius LSV. Throughout the process their entire staff made me feel right at home. They have always been available to answer the many questions I’ve had on operating […]
Scott Sengstock, Sun Prairie, WI
This was our first boat purchase and with the excellent help and knowledge of Gary & Jim it truly enjoyable! We couldn’t be happier with our purchase. We have been treated like friends, not just a sale. We will STRONGLY recommend this great group of people to everyone we know!!! Thank You…
Kelly and Jason Feneis, Comstock Park, MI
Thanks for a great transaction. The boat was as good or better then described. The whole process could not have been any smoother then it was. Coming from 380 miles to inspect and pick up the boat was nerve racking, Tony made me feel comfortable dealing with him and really took care of all the […]
Mike Hanrahan, Kewaunee, WI
Premier Motorsports, 6-29-2007 My wife Tracy and I wanted to take the time and let you how very impressed we are with the level of treatment and dedication we received during the purchasing process of our new boat. We did not buy the most expensive boat you offered by any means, in fact, the boat […]
Ryan and Tracy Barber, Hastings, MI
I had been looking for a boat for a couple of months before coming across this 2007 Crownline 21 ss LPX on boattrader.com. I called and Ryan answered and took great care of me through the whole process. This being my first boat purchase ever was a great one at that. I drove about 500 […]
Eric Weise, Otterbein, IN
ryan and gary were awesome to buy from. exceeded my expectations! my wife, son and i were welcomed from the second we drove in. i was very impressed to see my brand new 252EX being waxed when we showed up to pick it up. even the trailer was detailed and tires dressed. buying from premier […]
Jim Stewart, Traverse City, NE
Thank you Ryan for helping us find the perfect boat for our family! Your experience and knowledge of your product line was very helpful in our decision to purchase the Supra 24 SSV Launch from Premier Motorsports. The 24 SSV is a perfect boat for the big lakes and the recreational needs of a big […]
Gordy and Debbie Rushlow, Clarkston, MA
Gary and the rest of the staff are sweet dudes that were upfront about all aspects of my 07 Outback. Love the boat and the service provided to me. Look forward to future business deals with Premier…
Joey Keller, Columbus, GA
Just a note of appreciation. We have been very pleased with our Premier pontoon. My compliments also to Russ and the service department. We think it is great to have free trailer use for the spring and the fall. Regards
Randy Campbell, Richland, MI
Excellent boat buying experience and a great staff. Jeff is an awesome salesperson. He followed up on every detail quickly. Buying a boat at Premier Motorsports was awesome. Everyone there was friendly, knowledgeable and easy to talk to. Thank You Premier Motorsports !!
Ernie Seebeck, Gladwin, MI
Thanks for the awesome deal on my new boat. Could not be happier with it. Boat is in excellent condition as described by Gary. It was well worth the 5 1/2 hour drive for this deal. Your sales staff was very helpful throughout the whole buying process. Thanks again.
Kent Fischer, Marion, IA
My wife and I drove over 825 miles one way to pick-up a 2006 Premier Grand Majestic pontoon boat that we had purchased from Ryan at Premier Motorsports. The boat was exactly as represented on the internet and also by phone conversations. These people are very serious about their customer satisfaction. I would highly recommend […]
Robert Johnson, Concordia, KS
We love our Premier Sunsation Pontoon! We can’t say enough about Ryan. His knowledge, expertise and no pressure sales technique was a refreshing experience for us. This is our 2nd boat from Premier and the service department is top notch too! I would highly recommend Premier and Ryan to your boat loving friends…The next boat […]
Tony and Kate Botma, Caledonia, MI
As second-time new Premier pontoon boat purchasers from the Gruver Family’s Dealership, our actions speak louder than our words! Nevertheless, Premier Motorsports’ real world value-delivered pricing, top-of-the-line quality of its Premier products and in stock accessories, affordable and timely service, but most of all, the PROVEN INTEGRITY and ENGAGING FRIENDLINESS OF ITS PEOPLE, management and […]
Jim and Peggy Bidol, Gun Lake, MI
This was our first boat buying experience and visited several dealers closer to our home (about 2-1/2 hrs) and never got the warm and receptive feeling as we did with Premier. The staff was great to work with and they spent the time necessary to insure we were comfortable and knew the boat before we […]
Mike Calcaterra, White Lake, MI
I purchased a 2003 Rinker 232 (the boat of my dreams for over a decade) from Premier Motorsports at a great value. Everyone we dealt with went out of there way to make sure our experience was a good one, but it was not until I got home and on the water did I realize […]
Dale Eyer, Paxton, IL
I searched the internet for several weeks for the perfect boat and finally found our used Regal 2000 at Premier Motorsports. Initially I was concerned about driving the 750 miles from North Carolina to Michigan and possibly find out the boat was not in as good a condition as represented on the website. So I […]
Jay Stone, Mooresville, NC
We recently purchased a barely-used 2005 Crownline from Premier. We have nothing but the best to say about these people and the way they run their business. From our very first contact with Gary and subsequent conversations with Ryan, Tony and Dan, all were very professional and extremely honest and helpful. We made a 2nd […]
Don and Kris Kincaid, Sanford, MI
My wife and I are first-time boat owners. We were searching for something small and not too expensive and decided on a 2009 Moomba we found online at the Premier website. We had serious clearance issues with storing a boat in our garage that needed to be met before we could make a purchase. We […]
Chad and Lori Helvey, Toledo, OH
Thank you so much for such a great experience buying our 2001 Crownline. We appreciate how much time you spent with us. You truly went above and beyond our expectations. We just spent our first weekend on the boat and had a great time. Thank you again!
Todd and Sherry , Hudsonville, MI
I would like to thank Premier Motorsports for making my first internet purchase of a boat very easy. I was very skeptical about purchasing a boat that way. I spoke with Ryan who reassured me that everything would be how it was advertised. I purchased a barely used 2008 Moomba Outback. Originally Ryan had it […]
Bryan Keyser, Columbia, PA
Tony and his staff are great! I appreciate all the hard work to get me my boat. I have been looking all fall/winter for a Malibu in good shape. Premier Motorsports had what I was looking for and at a great price. I drove from MN to get it,so I did not know what to […]
Brent Nygaard, Monticello, MN
YOU WON’T BELIEVE THIS:::::::TRUE STORY PLEASE READ… I was looking for a Glastron boat I found it at Premier Motorsports I called and spoke to Ryan, I really was not sure to purchase the boat from them only because they were so far away, they are in MI and I am from RI. I really […]
Marie Annese, johnston, RI
Our experience with Gary and the entire Premier team was outstanding. Several people recommended going there and they exceeded large expectations. We purchased a 260 LS Crownline and every step of the process was very professional – and easy. Gary was extremely patient and thorough during our search and all the way through delivery and […]
Ed Walsh, Holland, MI
Like others posting comments in this forum, I too was highly impressed in dealing with Ryan and Tony. This was my first boat purchase and I asked a lot of questions. I was so happy with the treatment, I did not feel the need to look anywhere else. Everything about the purchase, storage and delivery […]
Paul Colombe, Caledonia, MI
I was initially apprehensive about buying a boat from out of state with only seeing pictures of it, but talking with Ryan on the phone made me feel at ease. He was very helpful and patient with me in getting everything arraigned. When I finally did arrive to pick the boat up, I was completely […]
Robert Vassar, New Berlin, WI
As first time boat buyers, my wife and I shopped around quite a bit for a new pontoon. After every visit to another boat dealer or boat show, we kept thinking that Premiere and Ryan were the people we wanted to deal with. When we finally reached our senses, we went back to Premiere and […]
Brian Denise Williams, Lake Odessa, MI
Premier and the whole team was great to deal with. Wouldn’t buy a boat from anyone else! Thanks Premier Team!
Brad Havinga, Grand Haven, MI
We bought our first open bow last year in July, a 21′ Glastron – great boat but soon realized a larger boat would have served our family needs better. We started shopping online looking for 24-26′ open bows, looking at many local dealerships here in Indianapolis trying to find the perfect boat for our family. […]
Clay Clement, Fishers, IN
My hats off to Ryan, his brother and the staff at Premier Motorsports. I purchased a used boat from Ryan in early July 2010. We had issues with a crack in the gel-coat soon after getting the boat home. Ryan handled the situation like a pro. I only have good words to say about my […]
Jim Beheler, St Albans, WV
Me and my family have been looking for a boat for a couple of years now but never came across the perfect boat for us. After being bored and spending time searching online, i came across a Glastron GLS 215. Only problem was, is that we are Canadian and this boat was located in MI. […]
Nick Kaczmarski, Mississauga, CANADA
I started out looking for basic wakeboard boat and came across a sic loaded 2007 Supra Launch 21V at Premier. Gary was straight up about the absolute mint condition of the boat.The boat was a little more boat then i was looking for but the condition, the super low hours and the competitive price drew […]
Mike McMahon, windsor, ON
I Bought a new 2002 250 Legend ES back in 2001.I still got it,and i’m still enjoying it.
Brian Van Vels, Holland, MI
We purchased a 2006 Mastercraft MariStar from Ryan at Premier. We had a great experience buying the boat, Ryan didn’t pressure us at all. We got a great boat at a good price we couldn’t be happier. What I was really impressed with was the service we received. After a trip to Kentucky one of […]
Dave Diekevers, Byron Center, MI
I traveled 2 1/2 hours to find that this team is a class act. Extremely knowledgeable and courteous. Very eager to please and patient. One of the best buying experiences I have encountered. The sales staff wants to ensure what your buying is a sound and good choice for your boating needs. Give them a […]
Anonymous
I purchased a 2006 Crownline 200 LS in February. Being from out of state I was a little hesitant in buying a boat sight unseen. I spoke with Gary throughout the process and the boat was delivered in March. It was everything he said it was and with a few things extra. I really appreciate […]
Jason Stier, Oklahoma City, OK
I would like to thank Ryan, Tony, and everyone else at Premier Motorsports. Not only did I get a great deal, but I got a great boat. The boat trailers real well and performs on the water better than expected. Ryan is very easy to work with and he works hard to make sure that […]
Greg Jackson, Fort Wayne, IN
Me and my brother drove from southwestern pa to get our supra 21v. When we got there and saw the boat sitting in the water waiting for us we were sold on sight. The online pics looked good, or we wouldn’t of drove 10 hours, but seeing it in the real she looked gorgeous. Pictures […]
Anonymous
We bought our new 2011 Glastron GT 225 from Ryan and traveled from Northeast PA (over 12 hours) !!. The day we arrived it was raining and we did not get to test drive the boat, but with talking to Ryan for the month prior to actually going to get the boat I had now […]
Chris August, forty fort, PA
First I must say how pleased I am with the top notch sales and service. Jen was very nice to deal with at the GR boat show, keeping track of my special order deals with Sylvan. Ryan was just as nice and not pushing anything on us, in fact he and Tony talked me out […]
Brian Siegel, Coopersville, MI
I purchased a Moomba Mobius LSV from Premier Motorsports in April of 2011. I’m an out of state buyer and found Premier Motorsports on the internet while looking for a Moomba dealer. I searched out from Columbus, Ohio until I found a dealer with sufficient inventory of Moomba boats to select from. Premier Motorsports had […]
John Schuman, Columbus, OH
My salesman Jason who I met at the boat show was wonderful from the start. It was nice dealing with someone who knew so much about boats (as he previously worked in the service dept) especially since I was a first time boat buyer. I got a great deal and my experience with the service […]
Ken Koster, Byron Center, MI
I purchased a new Supra from Tony. It is a great boat, and they gave me the best price by far. I couldn’t have asked for a better experience. The sales and service personnel were extremely knowledgeable and professional. I would highly recommend them.
Geno Tolari, Valparaiso, IN
We just wanted to say thank you to Dan in the service department and Tony. Dan went above and beyond to get our boat in and take care of the issue we were having. When we called it was over the weekend of 4th of July. Tony spent a while on the phone helping us […]
Todd and Sherry Damon, hudsonville, MI
My wife and I recently spent an entire week looking for a bowrider for our family of 3 kids. They were at camp and had no idea this was coming. After multiple internet searches and after driving to a number of dealerships, we finally arrived at Premier Motorsports. The drive was a bit over 2 […]
Tony Elwood, South Lyon, MI
I recently purchased a 2011 Moomba LSV from Jason at Premier. I am thrilled with the boat. He helped me get a great deal and get all the options on the boat I wanted. He went out of his way to come to Indiana and meet me to purchase the boat and give me the […]
Anonymous
Tony and the rest of your sales and service staff have been superb in the purchase and service of my 2011 pontoon boat!
Anonymous
You can’t go wrong with Ryan and his employees. The day I walked into their showroom I asked about inventory of 22 to 26′ open bow boats. Jason asked new or used I told him I was open to either. With no pressure to look at new ones he took me to a 3 year […]
Myaard Jody, Holland, MI
My husband searched by internet all winter long for a nice used Sea Ray 260. We made many out of state trips to see so called great boats only to be disappointed by what they really had. Then we looked at one at Premier MotorSports in Wayland, MI. Right from the start we really liked […]
Marie Buggia, Caro, MI
We looked at several pontoon brands and dealers. Premier Motorsports worked with us more than all others in allowing us to customize our Premier Pontoon boat layout etc just how we wanted to. They also gave us good input into how we wanted our boat layout etc. We had our boat built to do a […]
Peter Giles, Fruitport, MI
A big thanks to Ryan and everyone at premier motorsports. We had a wonderful experience with the purchase of are new pontoon boat. I highly recommend premier motorsports to any one looking to buy a new or used boat.
Ryan And Britni Conley, Battle Creek, MI
We just purchased our 2nd Moomba Wakeboarding boat through Premier Motorsports and it has been flawless each time. Ryan and Tony have been more than accommodating each time. We bought our first Moomba Mobius LSV in 2008 and drove to the other side of the state because of their low pressure sales approach and their […]
John and Leslie Kearfott, Lake Orion, MI
An amazing experience! We drove from KY and we will come back! Tony treated us like family. The entire staff bended over backwards for us. Thank you for the top notch customer! We love our boat!!!!!
Melody Hayden, Owensboro, KY
We met Ryan at the Grand Rapids Boat Show. We talked to a lot of reps, sat in many pontoons, but kept coming back to Premier Motorsports. Ryan was very knowledgeable, answered all of our questions and was not one of those high pressure salesman who you can’t wait to get away from. We love […]
Terry Van Dyken, Allendale, MI
We wanted to send out a big thank you to Ryan and his crew at Premier! We recently bought a used Crownline through Ryan and we really appreciated his honesty, patience with our questions, and for following through on everything we talked about! It is great to work with someone that you immediately sense a […]
Gary Koster, Kalamazoo, MI
WE PURCHASED A BRAND NEW XCURSION PONTOON, RYAN WAS VERY VERY HELPFULLY IN THIS PROCESS. HE EXPLAINED ALL OF THE FEATURES OF THE BOAT AND TOLD US EXACTLY HOW TO EQUIP IT. WE LOVE THE BOAT!! WE WILL BUY ALL OF OUR BOATS FROM PREMIER BOATS. RUSS AND DAN IN THE SERVICE DEPARTMENT ARE 2ND […]
BEVERLY NIELSEN, GREENVILLE, MI
Just wanted to say that Ryan and everyone at premier motorsports were friendly, helpful and an all around delight to deal with. My wife and I had been looking at pontoons for about a month or so when we came across Premier Boating. Ryan’s cut to the chase attitude was right up my alley and […]
Robert Starke, Round Lake, IL
I just purchased a new Glastron GT 205 from Ryan and the Premier Motorsports family. I couldn’t be happier with the boat or the entire transaction. The process went as smooth as possible seeing I traveled over 800 miles total to purchase the boat. I had been looking for a boat for about a month […]
Mike Sims, Buffalo, NY
The team at Premier is outstanding! I purchased a new Excursion Pontoon, the trade of my Bennington, transfer of sea legs, and the sale and delivery of my new boat were flawless. Always helpful for questions and service going the extra is a norm for them.I will use them for all my watercraft needs. In […]
Richard Ashack, Caledonia, MI
It was a great experience buying a boat from Premier. Ben and Ryan were very friendly and easy to work with. Thank you!
Tim Jones, Kalamazoo, MI
I have bought several new Premier Pontoons and a Checkmate boat from Ryan and Tony over the years of living on Gun Lake, I wish I could do it all again. Thanks again
Mike Fitzgerald, wayland, MI
just purchased a 2013 Xcursion pontoon from Ryan. The team at Premier Motorsports was amazing! The staff was very knowledgeable, helpful and honest— A+. Premier is a family run business that treats you as if you are a friend of the family. I feel that I got a great boat at a great price! The […]
Greg Flores, North Webster, IN
Ben did a great job of answering all of my questions in an open and honest way.. I appreciated his being an advisor rather than just a salesman. He took care of the details and got the boat ready for us before the holiday weekend. I highly recommend Ben and Premier for any boat purchase.
Kevin Clausen, Jenison, MI
Ben helped me find the perfect pontoon for my family’s needs. There was zero pressure from the start, and he and Premier were absolutely amazing to work with. When we took delivery of our boat it was out and ready, detailed, the engine is broken in, full tank of gas, all the warranty paperwork completed, […]
Jimmy Moerdyk, Rockford, MI
Gary was easy to work with and made the purchase very simple. The Glastron boat is great and we are very happy with the purchase. Russ made the service a breeze and the service guys did a great job with the winterizing and adding the bimini top. Very pleased with the process.
Anonymous
I haven’t made a purchase here yet, but Ben has all the answers you will ever need. He cares about the customer’s questions and concerns and is there with a solid answer to everything. I feel that with the help of Ben I am able to move confidently into making a future purchase. Just wanted […]
Anonymous
I drove from central PA to buy our new Crownline. Great Price, Great Service, and everything just as promised. I would drive there to buy another boat. Really professional dealership.
Jamie Dodson, Johnstown, PA
I don’t normally post testimonials but felt the staff at Premier earned one. I recently purchased a new boat and from start, to finish, there was no pressure and no hassle. The Premier staff treated me and my family like I was not only one of their best customers but part of their family as […]
Scott McKenzie, Dorr, MI
Premier has serviced our boat and stored it for several years, Tony, Ryan, and the staff are the best there is! Gun Lake was hit by a severe storm , our 25 ft dbl deck pontoon was flipped over and as I was calling them for help there was a knock at the door and […]
Jonay Morehouse, Lansing, MI
Just letting you know we are really enjoying our new boat! It’s perfect for our family! Your dealership did a wonderful job matching our needs. I never felt pressure from your sales team to buy something I didn’t need or want. Your whole team made the process of buying a new boat a pleasure. Thanks! […]
Larry Nylaan, Sparta, MI
A+++. Ben and the team at Premier have gone above and beyond expectations, and has without a doubt been the best purchasing experience I have had. After putting a simple inquiry over the internet, Ben took the time to advise me on all details regarding the Berkshire pontoon I was interested in. He is very […]
Anonymous
A very pleasant buying experience. Great customer service and fantastic pricing. Gary and the crew are great at what they do. Thanks!
William VanderJagt, Wayland, MI
I purchased a used boat from Ben. I was very satisfied with the whole process. I had Premier add some equipment and they did a great job. Ben worked with me to ensure my satisfaction throughout the sale. I would gladly deal with them again.
Anonymous
Just took delivery on a new Sylvan pontoon. Ben G. did a great job fitting us with the perfect pontoon for our boating needs. He didn’t try to sell us something that wouldn’t fit our needs. Ben was responsive to our questions. He made sure we were happy with the price and the delivery of […]
John and Jayne Vander Veen, Wayland, MI
Ben and everyone at Premier Motorsports was great to work with and went above and beyond with everything. Will not hesitate to buy again! Low pressure from the start, answered every and all questions honestly, very easy to get in contact with and made sure that we were completely comfortable with the boat and all […]
Anonymous
I bought a new Berkshire E series from Ben, he did an excellent job of showing us his entire inventory and what he had from 2014 to give us a wide variety. He even looked in is build bank to see what inventory he had soon to go into production. We were able to build […]
Mark Waligora, Fenton, MI
The team at Premier did an excellent job during the selling/buying process, but perhaps more important is the way they treat customers after the sale has been made. They ensure your boat is taken care of, there aren’t any issues and everything exceeds your expectations. I’m a converted Mastercraft owner and extremely happy with my […]
Brian MARCUKAITIS, Middleville, MI
I just purchased my first wakeboard boat and must say, I really enjoyed the experience. I worked with Ben Gruver through the process. He helped set me up with a boat that met my family’s needs at a very competitive price. I live a couple hours away from Premier, so the logistics were a bit […]
Eric Harkness, Valparaiso, IN
We were in the market for a used pontoon but could not locate one that was worth the money that the sellers were asking for them. We met Ryan through my son and felt comfortable with him because of his honesty and no-pressure sales. We are thoroughly happy with our new Berkshire pontoon. Thanks again […]
Kevin Love, Byron Center, MI
We bought a new 2015 Sylvan tri-toon which we absolutely love! Levi our salesman was excellent in every way. I never felt pressured to buy our boat, but was given all the information I needed to make a good choice on what boat fit our family the best. Levi was very knowledgeable of all the […]
Laura Geresy, Kalamazoo, MI
Our experience with Gary Johnson at Premier Boating was very positive. We had been looking at boats at several dealers and as soon as I spoke with Gary I was impressed. Gary was responsive, direct and thorough. We had the boat shipped, it was very clean, well protected during the journey, arrived safely and on […]
Leah Bishop, Hamilton, MA
We purchased a brand new 2015 Berkshire Pontoon last year from Ben. Throughout this entire process, he and his team have been amazing to make sure that all of our needs are taken care of! At the end of the season last year we noticed spots on our seats all over the boat, Ben worked […]
Whitney, Kalamazoo, MI
We won’t be going anywhere else for our boating needs. Ben from Premier really took care of us. He wasn’t pushy, and was very honest throughout the entire transaction. We will be recommending them to all of our friends on PINE LAKE. Thank you for giving us amazing service.
Tara Steele, Plainwell, MI
Ben and the premier team were a dream to work with. We are probably the customers from hell. But they were patient polite accommodating and patient every step of the way. We priced our boat and endless options with several dealers all across the country. They were bar none the cheapest. But cheap isn’t always […]
Jeff Nunham, Lansing, MI
Purchased a Berkshire pontoon boat two years ago from Ben Gruver and was very pleased with the transaction and the winter service program. On July 2, 2016 with a house full of guests discovered the tilt function of the motor would not work. Knew the service department was closed but talked to Levi and then […]
Henry Schulhoff, Middleville, MI
Ben from Premier went above and beyond on absolutely every aspect of the purchase process. I was originally interested in 1 boat that unfortunately had a deposit put down on it earlier in the day. Ben listened to my boating needs and identified a boat that perfectly met them but was a bit pricier than […]
Ryan Scully, MI
Ben was fantastic to work with during the entire process of purchasing our new Berkshire! He listened carefully to what we were looking for and developed a perfect solution for our needs. He thoroughly described all the available features and options; genuinely pointing out the advantages of each. Before, during and after the sale, he […]
Jeff Portage MI, Portage, MICHIGAN
We bought a pontoon from Levi.After looking for a couple years, talking to different marinas. We decided to buy local from Levi. He made it such an easy process. All we really had to do was drop off a check and the boat showed up at our dock. They brought our boat out to get […]
THOMAS Michael, Wayland, MI
After looking for a very long time we purchased our first pontoon boat from Premier Motorsports and had an amazing experience from start to finish! Ben was very knowledgeable not only about his product but the industry as well and was able to answer all of our questions as dumb as some of them may […]
Cindy Porter, Portage, MICHIGAN
Worked with Ben buying the boat and Al delivered it and walked us through running and taking care of the boat. Both were great to work with and we walked away feeling great about our purchase.
Jeff Hughes, Saint Joseph, MICHIGAN
Looked to purchase a Premier from a dealer with a good reputation. Premier Motorsports & Ben came highly recommended. Glad to say my experiences were exactly that. Helpful & informative in all areas. Made my decision to purchase easy.
Rolf Ludge, Alto, MI
Met Levi at the Grand Rapids Boat Show. He was great to work with and we decided on a Berkshire pontoon that week. The boat was delivered to our cottage up north this week by their driver, Al, who was right on time, very courteous and thorough in showing us the controls on the boat, […]
Sandy Grysen, Hudsonville, MI
Levi was awesome to work with in helping us find the perfect pontoon boat for our needs. He explained everything and was super accommodating in every way. He went out of his way to be helpful. Thanks Levi!
Craig and Mary Porter, Cedar Lake, IN
Plain and simple, Premier Motorsports will take care of you from start to finish in a professional, low pressure, honest, and reliable experience. We worked with Ben purchasing our families first wake sports boat and can say that all of our expectations have been met. They carry quality products and have the customer service and […]
Landon Bonte, Plainwell, MI
Over the past 6 months, we spent a lot of time looking at pre-owned boats online and visited a few dealers to review the ones we liked. Many dealers tried to make the purchase seem like it wasn’t a big deal and we should ignore dents/dings on the boat as it was pre-owned. After flying […]
Anonymous
The entire experience was very pleasant!
Mike Ferconio, Watervliet, MI
We wanted a wake boat and narrowed it down to 3. We bought the Moomba from Premier and we love it. I would say the dealerships customer service and the great price is definitely what won us over. Ben is an awesome salesman, very helpful, friendly and knowledgeable. Everyone we dealt with was top notch. […]
Joe and Tami Saur, Hastings, MI
Professional service all the way from Levi. Very knowledgeable guy. Purchased a sweet pontoon. I changed my mind last minute and went for a bigger one even though they had started work on my initial purchase. Made it happen in no time. Delivered Saturday morning as promised. This is my boating shop from here and […]
Ray XX, Chicago, ILLINOIS
I don’t normally do surveys. However, I feel that this one is well deserved. I have purchased many new vehicles and have never had such a smooth buying process. Ben and everyone at Premier Motorsports went above and beyond to make sure everything went smoothly. There was a small issue with the boat upon delivery […]
Jeff L, Saugatuck, MI
We worked with Ben phenomenal experience! Exceptionally personable and professional! No pressure and willing to be competitive with others throughout the state. Exceptional customer service and our overall experience we are confident with referring our family and friends. Special thanks to Josh (Smokey too) for spending your Friday afternoon, driving 5+ hours to help us […]
Michele Tibbitt, Dryden, MICHIGAN
Absolute pleasure to deal with. Jeff and Jason in service are excellent! Very knowledgeable and go above and beyond to make sure your happy! I’m a customer for life!
Ray Piper, Wayland, MICHIGAN
Premiere is absolutely a top-notch business and provides outstanding customer service. From our first window shopping experience to the delivery of our boat, every step was positive and very professional. Josh, Levi and Tony were great to work with.
David and Dawn Mattoon, Middleville, MI
Best place around! The staff was friendly and informed! Ben was great, he helped us through the whole process of buying our new boat!! My family and I will never shop anywhere else!
April Unger, MI
Had an outstanding experience from purchase to delivery. Ben did an incredible job following up on our boat accessories, and getting it ready for delivery. Jake delivered the boat, and took the time to show and explain everything about it. Nobody ever rushed us through at any time. We were treated like family! A real […]
Thaddeus Lewand
Premier was not even on my radar as far as a new boat purchase, however after just one call with Ben it was obvious how far out of his way they were willing to go to accommodate a new client and make sure I had a tremendous experience. Every step after that has been even […]
DG
We had a fantastic experience purchasing our pontoon with Premier Motorsports. Ben was professional, knowledgeable and very considerate. His expertise in boating helped us get the pontoon that met our needs at a fair price. The entire staff made the purchasing process enjoyable. The boat was delivered as promised with a complete orientation to help […]
Ted Cox
I can’t say enough good things about the guys at Premiere Motorsports, we had an issue with our boat order and the manufacturer filed for bankruptcy and we were not going to get the boat we had ordered and spend our 1st year at our new cottage without a boat !! It was completely out […]
Erik Stanton, MI
I would just like to take a moment and thank the whole staff at Premier. These people are the real deal. I am so happy with the service out of this dealership I will never go anywhere else. Ben Gruver is one of the nicest, non high pressure salesman I have ever come in contact […]
Brett Miller
For people looking to buy a boat this dealership is family owned and they really care about their customers. We had great experiences buying our 22 ft. Premier pontoon. Ben the salesman and his dad and uncle who own the business have stoodby their product. Whenever I have had a question or problem they went […]
Peter Nelson
My wife and I had such a good experience buying our new pontoon from Premier! Levi did such a great job helping us find and set up the pontoon that best fit our needs. From the first evening we met Levi to the day we picked up our pontoon he did a wonderful job communicating […]
Rog Lugten

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